PUMA and Arsenal Football Club: A Milestone Partnership in Football


Global sports brand PUMA and Arsenal Football Club have officially signed a long-term partnership agreement, marking a significant milestone for both entities. The agreement, effective from July 1, 2014, designates PUMA as the official football equipment partner for Arsenal. In addition to providing match and training gear for all age-group teams, PUMA has secured a range of merchandise licensing rights to develop Arsenal-branded products worldwide. This collaboration allows PUMA to join forces with Arsenal in enhancing their brand’s technological advancements in professional sportswear. Moreover, the partnership aligns with a global strategy, leveraging PUMA’s worldwide sales network, international exhibitions, and integrated marketing campaigns to achieve mutual success and boost product sales in all football markets.

PUMA’s Strength in Football:
In recent years, PUMA has consistently demonstrated its exceptional prowess in the world of football. Notably, the brand has actively expanded and deepened its collaboration with the Italian Football Association. Additionally, PUMA solidified its football expertise by signing a significant partnership agreement with Borussia Dortmund, the formidable finalists of the 2013 UEFA Champions League. This strategic alliance with Borussia Dortmund served as a testament to PUMA’s commitment to associating with top-tier football clubs.

Furthermore, PUMA has successfully secured contracts with numerous renowned football stars, further bolstering its position in the industry. The brand proudly boasts an impressive lineup of elite athletes, including Sergio Agüero, Cesc Fàbregas, Mario Balotelli, Radamel Falcao, Olivier Giroud, and Yaya Touré. By partnering with these exceptional talents, PUMA not only enhances its reputation but also strengthens its association with excellence in football.

These collaborations have significantly contributed to PUMA’s rise as the world’s third-largest football brand. The brand’s relentless pursuit of excellence, combined with its strategic alliances and partnerships, has enabled PUMA to establish itself as a prominent player in the global football market. With a focus on innovation and a commitment to showcasing cutting-edge technology, PUMA continues to captivate football enthusiasts worldwide.

By continuously solidifying its position and expanding its influence, PUMA is successfully carving out its niche in the football industry. The brand’s dedication to delivering exceptional products, paired with its association with top football clubs and star athletes, positions PUMA as a trusted and respected name in the world of football. As PUMA continues to innovate and collaborate with industry leaders, its impact on the football market will undoubtedly continue to grow.
The Arsenal Platform:
Arsenal, with its massive global fanbase, remarkable team performance, and club prestige, is poised to become the ideal platform for PUMA to showcase its high-performance football products. The partnership provides PUMA with an exceptional opportunity to display its innovative technologies and elevate the brand’s reputation as a global sports brand. Bjoern Gulden, CEO of PUMA, expressed his pride in collaborating with a globally renowned football club, stating that the partnership would usher PUMA into a new era in its brand history and present significant business and marketing opportunities. Ivan Gazidis, CEO of Arsenal Football Club, echoed the sentiment, emphasizing the alignment between PUMA’s rich football heritage, outstanding innovation capabilities, and Arsenal’s team culture. He believes that this partnership will be a crucial moment in Arsenal’s history, driving the club forward both on and off the pitch.

The long-term partnership between PUMA and Arsenal Football Club marks a major milestone for both entities. With PUMA’s commitment to innovation and Arsenal’s global prominence, this collaboration is set to create a lasting impact on the football market. PUMA’s CEO, Bjoern Gulden, and Arsenal’s CEO, Ivan Gazidis, express their excitement and confidence in the partnership, recognizing the immense potential it holds for both brands. As PUMA continues to solidify its position as a leading global football brand, the Arsenal partnership will provide a platform for showcasing its technological advancements while propelling the club to new heights. This collaboration exemplifies the power of strategic alliances in the world of sports and sets the stage for a mutually beneficial journey ahead.